EXPERIENCE
 
2011 - 2016

EMEA, Head of Business Systems 

World leader in advertising and communication.   

   *  Data from 2015

  • 200 000+ employees

  • 3 000 agencies across 130 countries

  • Annual turnover 2015 was £12,2 billion

  • Net income of £1,16 billion 

*** Business systems include all the frontoffice and backoffice tools of the WPP group: ERPs, production tools, CRM tools, media tools, data analysis, reporting, financial consolidation, Intranet, Extranet, Planning, traffic etc ...

 

 

  • In close collaboration with the WPP global CFO and the agencies and networks of the group 

  • Definition of the global strategy for business systems for all WPP networks (budget, RFPs, partners selection, deployment, implementation of project teams etc ...)

  • Implementation and follow-up of this strategy through more than 43 countries in Europe, Middle East and Africa

  • Creation and management of local teams to support the global or local strategy according to the legal, technical or commercial constraints of each country ("the local legal policy always overwrites the global policy")

 

1997 - 2011

CIO Europe, Middle East, Africa - France

Ogilvy & Mather Worldwide - Communication Agency (belonging to WPP) - OgilvyOne Worldwide off and online marketing network, also belongs to Ogilvy & Mather

  • For the 5th consecutive year, it was awarded Best Global Advertising Network in Cannes in 2016 and

  • 5th largest advertising network worldwide

  • 25,000 employees

  • More than 500 agencies across 126 countries

  • Net income 2015 $ 1 billion

  • Close collaboration with Ogilvy & Mather and Ogilvy One, the financial departments and all the business departments of the networks

  • In charge of regional strategy and local strategies (depending on the legal, commercial or budgetary constraints) of the Ogilvy & Mather Group's information systems in EMEA (43 countries) and France

  • Management of budgets, choice of tools, implementation of deployment teams and projects

  • IT management and IT team management in 43 countries in Europe, Middle East and Africa (EMEA)

2007 - 2011

Global Digital CTO

Ogilvy One Worldwide is Ogilvy & Mather Worldwide's offline marketing and digital marketing network

  • Global responsibility for the development of digital marketing programs on behalf of international clients (Nestlé, Unilever, American Express ...) of the Ogilvy One WorldWide Group

  • Customer negotiations and budgeting of all functional and production components, digital programs developed for Ogilvy One's international clients (websites, mobile applications, integration with social networks - Facebook, Twitter, etc.))

  • Management of Ogilvy One's global digital production teams for its international clients

1995 - 2017

Co-Founder - Software Publisher

MBS (Media Buying System) Software publisher

  • Entrepreneur: co-founder of the company MBS, software publisher specialized in the world of communication and purchasing  advertising space

 

  • Co-creator of the media management software "Media Manager", French leader in its field. The solution is also distributed in Europe and North Africa

1989 - 1997

Freelance Consultant

Advice and assistance to companies on the definition and implementation of their IS strategy

  • Independent IT consultant, consulting and management of development projects, deployments of tools and financial software, production, sales management, inventory management, HR tools ...

  • Establishment of teams to support the strategies of the ISD around the management tools of the company

 

*** All sectors - non exhaustive list of customers:
Cogesal Motta, FDS France, Nestlé, Carrefour, DL Consultant, NEA, Decouflé, Habitat, SOGEA, Vivendi (ex SGE - CGE), DDB, Ogilvy ...

© 2017-2020 By Romain Guibert